San Mango Digital Consulting

The project brief for San Mango included the creation of a company logo, a presentation folder and an Instagram story.

Our mission was to create a modern and eye catching identity that represented both company and field.

With a logo design choice of icon only, text only, or icon and text combination, we decided an icon and text combination logo would be the most effective for brand recognition.

Beginning with the icon, our inspiration for its design originated from the colourful light indicators often used in digital technology. For the typeface, we opted for a chunky sans serif font to reflect the brand’s modernity and the field of digital consulting.

Drawing from the logo’s style and colours, the presentation folder and Instagram story soon followed.

This colourful design, tempered by the rich brown company font, resulted in a vibrant, yet professional look for the brand.