Suijin Beauty Spa

A several stage project consisting of logo, stationery, digital ad and bag design.

The design for the logo was inspired by the spa name origin of Suijin, the Japanese god of water representing its benevolence, purity and life giving qualities.

The icon mark in the logo is an abstract reference to the natural fluidity of water. And for the spa name, a classic serif font was chosen to complement the brand style.